1. Introduction

Welcome to Softmatic Solutions (“we,” “our,” “us”). We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or use our digital marketing, web development, and related services.

2. Information We Collect

We may collect information in the following ways:

• Personal Information: Name, email, phone number, company name, and project details shared through our forms or communication channels.

• Website Analytics Data: Your IP address, device type, browser, location, and activity on our website.

• Cookies and Tracking Technologies: We use cookies, pixels, and similar tools (e.g., Google Analytics, Meta Pixel) to measure website performance, marketing effectiveness, and ad personalization.

• Social Media Data: When you engage with our pages, ads, or campaigns on platforms like Facebook, Instagram, or LinkedIn, we may collect anonymized interaction data for analytics and remarketing.

3. How We Use Your Information

We use the collected data to:

• Deliver and improve our services including website design, digital marketing, SEO, and social media campaigns.

• Personalize user experience and tailor marketing campaigns based on interests.

• Track and measure ad performance through Google Ads, Meta Ads, and similar platforms.

• Communicate with clients, respond to inquiries, and provide customer support.

• Ensure website functionality, security, and performance improvements.

4. Data Sharing and Disclosure

We do not sell your personal data. However, we may share limited information with:

• Service Providers: Such as hosting, analytics, and ad platforms (Google, Meta, Mailchimp, etc.) under strict confidentiality agreements.

• Legal Authorities: If required by law or to protect our rights.

5. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience. You can manage or disable cookies through your browser settings.
We also use tracking pixels from platforms like Meta and Google to analyze ad performance and improve targeting. These tools may collect data like your IP, device type, or interaction behavior.

6. Data Security

We implement strong security measures (encryption, secure servers, and limited access) to protect your data from unauthorized access, loss, or alteration.

7. Your Rights

You have the right to:

• Request access, correction, or deletion of your data.

• Opt out of marketing emails or remarketing ads.

• Withdraw consent for data tracking or cookies.

You can contact us anytime at info@softmaticsolutions.com to make such requests.

8. Retention of Data

We retain data only as long as necessary to provide our services or comply with legal obligations.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content.

10. Policy Updates

We may update this Privacy Policy periodically to reflect new practices or legal requirements. Updates will be posted on this page with a new “Last Updated” date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us:
📧 info@softmaticsolutions.com
🌐 www.softmaticsolutions.com